FreshToHome Franchise | Start Your Own Meat & Seafood Store

A category people come back to.

A brand they trust.

Fresh meat and seafood are everyday essentials. But the way people buy them is changing.

Customers are looking for the convenience of modern retail, the confidence of consistent quality and the trust of a brand they know.

As India's largest omnichannel protein brand, FreshToHome brings fresh produce directly from 4,000+ farmers and fishermen to kitchen tables.

Since 2015, we've built our business around direct sourcing, quality, cold-chain technology and a clean-label promise. Today, our products reach millions of customers across India and the UAE - both online and through our growing network of retail stores.

Now, we're bringing the FreshToHome store experience to more neighbourhoods through our franchise partner network.

Why FreshToHome?

India's Trusted Clean-Label Meat & Seafood Brand

Our clean-label promise is simple:

No antibiotic residue, no artificial preservatives or chemicals added.

It's a promise that helps build consumer confidence and gives customers an important reason to choose FreshToHome and keep coming back.

Know Our Clean Label Promise

An Omnichannel Brand With Millions Of Customers

FreshToHome offers the convenience of online ordering alongside the experience of neighbourhood retail stores.

As an established omnichannel protein brand, with millions of customers already choosing FreshToHome, your store becomes part of an ecosystem that customers already know and trust.

A Retail Model We've Built And Tested

We've spent years building and refining our retail business across 100+ stores before expanding into the franchise model.

Today, 10+ franchisee-owned stores in Bengaluru are already running profitably.

You get the benefit of a model that has been tested, refined and built to be replicated.

You run the store.
We power the business behind it.

Our Franchise Owned, Franchise Operated (FOFO) model is designed to give you the independence of running your own business, with FreshToHome's systems and expertise supporting you along the way.

You focus on your store, your team and your customers.

We take care of the heavy lifting behind the business.

FreshToHome takes care of

Daily product supply

Fresh stock delivered to your store through FreshToHome's sourcing and cold-chain network.

Store setup

From floor planning and interiors to cold storage, signage and store branding.

Technology

Integrated POS and inventory tools to help you track sales, manage stock, minimise wastage and reorder efficiently.

Training & SOPs

Practical training for you and your team, backed by clear operating processes covering product handling, hygiene, customer service and store operations.

Launch & local marketing

Catchment mapping, launch campaigns, store branding and local digital marketing to help get your store noticed.

Ongoing business support

Regular operational reviews, stock guidance and support from our retail operations team as you grow.

Your role

Run the store

Lead your team, maintain store standards and keep day-to-day operations running smoothly.

Know your customers

Build relationships with people in your neighbourhood and create a store they want to come back to.

Grow the business

Keep an eye on performance, identify opportunities and build your local customer base.

Your involvement matters

FreshToHome's systems and supply chain take care of much of the operational heavy lifting, but successful store owners are actively involved in their business.

We recommend dedicating at least 30% of your operational time to the store, with focused involvement during peak morning hours - particularly on weekends, when fresh protein purchases are typically higher.

What does it take to get started?

We've designed the model to keep the initial investment focused on setting up and running a strong neighbourhood store.

Investment	Details
Retail Area	300 – 700 Sq. Ft. (Prime High-Footfall Location)
Franchise Fee	₹2 lakh
Store Setup / Capex	₹8–15 lakh
Refundable Inventory Deposit	₹2 lakh
Total Initial Investment	Approx. ₹12–19 lakh
Typical Store Breakeven	2-4 months^#
Agreement Tenure	5 Years

How the financial model works

Lease signed with the landlord, store sublet to the franchisee, licences held by the franchisee, payments collected in store, billing settled the same day

FreshToHome signs the master property lease with the landlord and subleases the outlet to the franchisee. The franchisee is responsible for procuring and holding all applicable operational trade licenses, local compliances and registrations directly.

Franchisees collect payments directly from customers. Supply billing settlements with FreshToHome are conducted on a same day cycle.

Talk to our franchise team about the financial model »

^#Investment and breakeven may vary depending on location, store size and operating performance. Detailed business projections will be discussed with shortlisted franchise partners. GST as applicable.

From an empty space to a thriving store,
we're with you.

Illustration of a FreshToHome storefront

01 - Find The Right Location

Have a space in mind? We'll evaluate the location and catchment to understand its suitability for a FreshToHome store.

Don't have a space yet? Tell us where you'd like to open and our team can discuss the location requirements with you.

02 - Build Your Store

Our team helps with floor planning, interiors, cold storage, signage and the FreshToHome store experience.

03 - Get Your Team Ready

We provide operational playbooks, SOPs and hands-on training for you and your store team.

04 - Open With A Bang

From launch campaigns to local digital marketing, we'll help create awareness and bring customers to your new store.

05 - Keep Growing

Once you're up and running, our retail operations team continues to support you with audits, stock guidance, operational reviews and growth planning.

Could you be a FreshToHome franchise partner?

You don't need to be a meat or seafood expert. You need to be someone who wants to build and run a business.

You could be a good fit if you:

Want to build and run your own retail business
Are comfortable being actively involved in your store
Know your local market and neighbourhood
Are looking to build a business for the long term
Care about customer experience and operational standards

FreshToHome provides the training, systems and operational support you need to get started.

Frequently asked questions

01 - Do I need prior experience in the meat or retail industry to start a FreshToHome franchise?

No. You don't need prior experience in meat or seafood. FreshToHome provides operational playbooks, SOPs and initial training for you and your store team. Our products are supplied through our cold-chain network, eliminating the need for traditional market sourcing.

02 - How does inventory sourcing work for my store?

Products are delivered directly to your store through FreshToHome's centralised sourcing and cold-chain logistics network. You can place orders through our integrated inventory tools without having to make daily market visits or independently manage product sourcing.

03 - How much do I need to invest?

The current estimated initial investment is approximately ₹12–19 lakh, including the franchise fee, store setup and refundable inventory deposit. The final investment will depend on factors such as store size and location.

04 - How long does it take to break even?

The current model indicates a typical store breakeven period of 2–4 months. Actual performance can vary depending on location, store size and operating performance.

05 - How much time do I need to spend on the business?

This is an owner-operated model. We recommend active involvement in the store, particularly during peak morning hours, when fresh protein purchases are typically higher.

Your involvement is important in leading your team, engaging with customers and keeping the store performing well.

06 - Can I choose my own location?

You can propose a location. Our team will evaluate it based on factors such as catchment, accessibility, footfall and business potential.

07 - What if I don't have a store space yet?

That's okay. You can still get in touch with us and tell us the city or locality you're considering. Our franchise team can discuss the location requirements with you.

08 - How are store revenue settlements handled?

Franchisees collect payments directly from consumers. Supply billing settlements with FreshToHome are conducted on a same day cycle.

09 - Who handles the store licences and compliances?

Operational trade licences, local compliances and registrations are held directly in the franchisee's name.

10 - How does FreshToHome support the store after launch?

Our support continues beyond opening day. This includes operational audits, stock review guidance, systems support and business expansion planning from our retail operations team.

Let's bring

FreshToHome closer to more homes.

Interested in opening a FreshToHome store in your city?

Tell us a little about yourself and where you'd like to set up. Our franchise team will get in touch to discuss the opportunity with you.

Start a conversationand our team will reach out to you within 48 hours.

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Current City / State *

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Investment Capacity *

Available Store Space

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Own a FreshToHome store in your neighbourhood.

A brand they trust.

India's Trusted Clean-Label Meat & Seafood Brand